BrandsTalk

Give them freaking good reasons to choose you w/Zineb Layachi

November 15, 2022 Brigitte Bojkowszky Season 8
BrandsTalk
Give them freaking good reasons to choose you w/Zineb Layachi
Show Notes Transcript

Want to learn how to give your prospects a freaking good reason to choose you?

Get all the answers from Zineb Layachi, Founder of “Raise the Runway”.

We had a fun conversation around:

  • how we make our content more appealing and high-converting
  • how we learn from our customers
  • how we repurpose our recorded calls
  • how we become more confident on video
  • how we can elevate our personal brand and be our best

… and much more!

Zineb brings over a decade’s worth of experience, from business development and sales enablement roles to marketing, where she has been two-time CMO. Today, she is the proud co-founder of PitchSLAP, investor pitch mentoring for tech founders and pitching masterclasses for accelerators and incubators. She is also the founder of Raise the Runway, a marketing consultancy that teaches entrepreneurs what they should be talking about instead and gives them the confidence to show up as themselves. Zineb is actively mentoring early stage founders in pitching and marketing through international startup communities. 

Learn to play the attention game from:

https://www.linkedin.com/in/doug-lawson-marketing/

https://www.linkedin.com/in/alexbsheridan/

https://www.linkedin.com/in/chris-bogue/

Video editor program: Davinci Resolve https://www.blackmagicdesign.com/products/davinciresolve 

For subtitles: Descript https://www.descript.com

📹 Watch us live:  https://youtu.be/uRutSJ3AF8w 

Get in touch with Zineb Layachi

Get in touch with Brigitte Bojkowszky


Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Bridget:

My guest today is Zineb Layachi brings over a decade's worth of experience from business development and sales enablement roles to marketing, where she has been two times CMO. Today. She is the proud co-founder of pitch slap investor, pitch mentoring for tech founders, and pitching master classes for accelerators and incubators. She's also the founder of race, the runway, a marketing consultancy that teaches entrepreneurs, what they should be talking about I. and gives them the confidence to show up as themselves. Zineb is actively mentoring early stage founders in pitching and marketing through international startup community. Loves to binge on comedy and print fun stuff on t-shirts. I warmly welcome Zineb welcome to BrandsTalk.

Zineb:

thank you so much. Thank you so much for having me. This is amazing. So I guess you're gonna have to tweak. Print fun stuff on t-shirts but also on caps, caps.

Bridget:

Okay. Now caps also. Great. Yeah. So that's gonna be a fun conversation today. So Zineb before you teach us entrepreneurs, what we should be talking about instead, and how we develop the confidence that you have, that you show. The confidence to show up as ourselves. Could you please share your personal brain story, your journey that brought you right to where you are now? So what's your story,

Zineb:

Zineb. Yeah, I mean, I think that's a great way to fantastic way to start the conversation, especially to start talking about the topics at hand today. I'll start. I'll start with the with the confidence, I am a work in progress for sure. It's just that by doing by more doing, I've managed to find my voice right over, over the years over the months. So it's by doing is by putting myself out there at trying different things. And I am a work in progress. I mean, this is all I'm adding to that found. As time goes by is for sure. And I think what has really helped me there and this, I'll circle back to what we really need to be talking about. And customers don't bite is, a very important aspect is actually talking to customers, but not just talking to customers, interviewing customers which we can get into in a bit more detail, but. Get that information from them to understand, even way before they chose you what was going through their head, why they did, they, choose to research one thing and not the other, where did they go? Why did they end up choosing you and almost not choosing you? Like when you understand all these things, it's much bigger than feedback. You yourself have more confidence in the value that you offer, but also in the value that you don't.. So when you have that space and then you find it's all about people find your support network, build relationships, build your network. These two will give you that confidence to keep trying new things, to keep and hence finding your voice. I think we, a lot of us don't do that because they. put themselves out there enough, so they don't get to see what works, what doesn't work, what they feel comfortable with. Because maybe something works out there, but it costs, it just drains your energy. So that's, we don't wanna do that. We wanna do things that, that fill up, fill us up with energy every single time. Not easy things necessarily. They don't have to be easy, but they have to fill this up with energy.

Bridget:

Yeah, exactly. Yeah. That something that fills us up that makes us happy, that empowers us, that gives us a purpose something that is needed. And I think if you find your voice and you really live it, then you will also connect with the like-minded people that really. Yeah. Yeah. All right. So before we dive really deeper into that, I would like to know from you, why you started your own business, what was the big why that you were following? What was the calling here? Is it the becoming confident? Is it that thing that drove you to do that?

Zineb:

There, there are several reasons. And I think I'm not gonna lie. One of the very, the main motivators was, I'm tired of having to ask for permission to go to the doctors. I'm tired of having to say, I'm running 10 minutes late. I'm tired of that. So that was a really a big one because I put in a lot of work. I. I work, I don't need someone on the contrary. I need someone to tell me, stop working. So I don't like . Yeah. I don't like that feeling of having to ask for permission every single time. If it just is just icky. And I did it for many years and that's fine, but also I really like the idea. crosspollination. So I've worked in different sectors from augmented reality to food tech, to like a really many different sectors. And I like the idea of crosspollination, right? When you work for one company only, you don't necessarily get that unless you actively take time and read about other sectors, connect with people from other sectors and all that, which is a bit harder to do when you're in a full time. Full-time job. So that idea of working with different starting my own agency and working with different founders from different industries was something that I found really, I was like, oh, this gonna be a nice challenge.

Bridget:

Yeah. Yeah, I think I'm the same, because I also liked to always dive into the different industries and see how other industries are doing this or that, because you can borrow. And as you say, this cross pollination, you can borrow from another industry and use it and adapt it in a way that you can utilize it in the best possible way in your own industry. I really like the fact and also being self-employed, or being a consulter or having worked with a consulting agency. You always look into how are other them to become even better streamline and make them more effective and efficient. This is also something that an entrepreneur likes about it. It's helping others and seeing across borders or boundaries of being boxed in your own little yeah box within an organization,

Zineb:

right? Yeah. But what's funny. What's funny. And I don't know what please do tell me what your thoughts are on this, but when you start, the first 3, 4, 6 months in a new.. I mean, you go deep into, if you didn't come from the industry. There are pros and cons, but generally pros because you come in with a fresh bear of eyes. And you're asking questions that I haven't been asked before, which is great for the rest of the team too, but you're also learning from customers. You're learning from the team from the founder, they're biased, but there is some gold there that you have. Sort of, just weed out that's not weed out. That's not, that's a negative word, but just extract and that's an amazing, it takes time and you have to be a hundred percent in there, but once that base is done, I think it's it's, it's nice to not have that myopia right of only connecting with people from the

Bridget:

industry. Yeah. And that's beautiful. You have a bigger horizon . You can see it from a more, let's say meta perspective and from being stuck in one industry. You have more freedom to tie in different ways of working styles. And I think there is the goal to just put that together and bring about something new from all your experiences that you have looking at all the different industries out there. Great. How was your journey or your transformation from an employee to an entrepreneur? Where were the difficulties, where were the major learnings for you.

Zineb:

Major, I mean, do, how many hours do have a list

Bridget:

The three most difficult parts of your journey?

Zineb:

I, the first three, don't know if they were the most difficult, but they definitely were super difficult. And I think that you, the audience can can relate to that. One. I have this idea of going out there. This is what I'm gonna offer to this type of client. And you start validating and you're seeing that no, that's not gonna work right. That's not gonna work at all. So there's then the ego and then the fear. And so that whole process of actually accepting and powering through that and seeing, okay, so if this is not the case, what is the case? And and not stopping. Keep learning, keep doing I always. So I always would take different types of clients just to learn and see what the process would be if I sold this or that. The other one is pricing most definitely the pricing. That's a really big one and it's great to get help and mentorship even pay for a coach. At the beginning, I think it's super helpful. It would've helped me. There is however this part of learning that personally, I think that everyone needs to go to on go through on their own. So you can be told, raise your prices, break down the value then, but you're not gonna do it until. Until it, you have, you get that trigger until the day you maybe mess up and you undersell yourself under price yourself, and you want you shoot yourself in the foot. And you're like lesson learned never again. Okay. Prices up. The third one is from a fiscal point of view get, I would. Learn about taxes and all that and the implications because that's super important. Like, for example, in Spain, at the end of the at the end of each quarter you have the taxes that you have to give back, right? Separates make sure that you have your cash flow is is tight in the sense that you're not counting on that money. That money needs to be in a separate account, right? Because that money is gonna have to go out at the end of the quarter. So from a, I guess, a fiscal cash flow perspective definitely those are the three big ones.

Bridget:

all right. Good. Now let's dive deep into our conversation that we have already started. And I wanna ask you, first of all, because it was about the customer and then that we have to really understand our customers. So how do we learn from our potential and from our current customers to talk about the stuff that actually matters for them to them? Yeah. How do we interview them to get this deeper understanding of what matters to them, what they need and provide it them in such a way that they choose us. Yeah. And to serve them and satisfy their needs better than anyone out there. Any other competitor that comes up with a similar or same kind of product. So how do we do that?.

Zineb:

Yeah. I mean, it's a, I wish it could be bottled into like, just like a pill and some of it could swallow a pill and magic. But yeah, no if we start with what the issue is, what I see the issue is that we're talking about stuff that doesn't really, that doesn't really matter. So my angle is go learn. What made others buy from. What made others follow you? What made others choose you? Go learn and double down on that. And, go ahead. If

Bridget:

someone is just starting, with his or her business is a newly limited entrepreneur, we don't have any clients yet. How do.

Zineb:

Good question. That's the doing right when I mentioned when I started my, my journey. I never stopped doing. I tried new things. I just kept doing, because at that stage, you can't listen to the people that are saying you've got niche down. No, because you don't know yet what your, what the market offering fit service market fit to, to even get to the messaging market fit. You don't have anything. So I suggest doing. and then taking a step back and yes, you can keep listening the messages that they send you. If you've asked for if or if they voluntarily sent you feedback, keep all this in a folder, screenshot emails, keep all this in a folder and then if you can get them on a customer, I. that would be amazing. You just ask them if they have, that you're trying to improve your business. You're not trying to sell anything. You just want half an hour of their time and you ask them a series of questions. It doesn't have to be longer. You just get all this knowledge. That you don't get from a customer survey, because the questions are different, but also. Because you get to ask follow up questions. How yeah. If you, and one of the things that Bridget, that I always say is in business, never take a compliment and shut up. Yeah. Why? Because I can tell you, or you can tell me, I love your style. That's I mean, I'm, I can be like super thankful I can. Thank you., but if I don't understand what you love about the style why and then exactly. So to understand why not necessarily, because if we keep asking why it gets a bit or it's. Yeah, no, and it can be a bit maybe aggressive after the fifth or the sixth Y right. But you know how, so what made you say that? What, you asked these follow up questions and this you can do even. In the DMS on LinkedIn, for example, someone connects with you, they say, or they, one of your posts, they really connected with one of the posts. I loved your last post. How what made you would jumped at you? Maybe you'll realize that the example you used in that work related post really? You nailed it. With that one person so that's a little bit of validation, right? Cuz most of us are in the dark. We don't know most of, the likes that you get on LinkedIn are probably, or any, social media platform probably are from your support network, people that support you, maybe people that wanna learn from you. But there are a lot of lurkers so you don't get that type of feedback. You're in an echo chamber. So as soon as you get a chance to learn that's what I would recommend to someone starting starting out.

Bridget:

Okay. And then very often we already have this client conversations. To what I understand, there's also a lot of gold in it because we are talking about business and about our products, our services, and already consulting them. So now I have interviewed them, and then there is hours of recorded calls that I have, and now you are a fan and me too, of repurposing content that we have a live like now, and I repurpose it into a podcast, but we also can repurpose such recorded calls. So what is appropriate when we repurpose something, when it comes to privacy issues, because we also have to take that into consideration. Should we state a disclaimer at the beginning when they book their call? So how do we get the permission to use that or are there other ways to work around that with certain programs so we can kind of, crop out and snip it out something that very only we are visible. So how does that work? And what is the purpose of repurposing something?

Zineb:

I love that the purpose of repurposing. Wow. The purpose of repurposing is twofold. One is you're being more efficient. It's already there. And and two as you already mentioned, there's a lot of gold. There's a lot of gold. If we start from video what is, what does, why is video such a great format. Right video. I get to see you right. For who you are, how you move, how you talk the energy all that right video is a very powerful trust. Like it's like a trust factory, when done well, it just makes builds trust. So the trouble with video is that a lot of people. they don't sound like themselves when they go in front of the camera, right? No. Is my hair okay? Is my oh man. And the way they talk, it's just not them. So they're not showing up as themselves. So the, these recorded calls, you're not thinking it's like you and I right now, we're not think.. I am not thinking, am I being recorded or not? Because I'm in the moment with you with the audience, right? I'm not thinking. So when you're not thinking, and you're, especially in client calls, it just flows. You don't realize it, it flows. You say super smart stuff. super smart stuff. No, seriously. And this is someone that, that watched a video I made for them and they're like, Wow. You make me sound so smart. No, it's you . Yeah.

Bridget:

And you know what, sometimes you are finishing the call and then you think like, wow, that was really good what I said, I wish I could use that, but we can. So how do we do that? Yeah.

Zineb:

yes, we can. So in terms of privacy, right? If they're okay with you using the, you two, the, both of. then that's fine. But if not right, if not, I mean, you can easily just extract your snippets, remove the parts where well, remove the other person, first of all, and just extract when you're talking and just blow yourself up right on, on the screen. I use, for example DaVinci. The Vinci resolve. I mean, I enjoy video editing. I'm, I DIY did definitely, maybe that's a bit too much of a tool for certain people. But if they, if anyone has any questions, they can explain their process to me and I could I could definitely recommend a few things happy to, but the idea is that you can do it. I'd like to give a shout out to Michelle Griffin. In one of our recorded conversations, she named this the dark zoom. So I really like the dark zoom that we're not taking advantage of all these hours of of video footage, of us dropping magic. yeah. Yeah, because the, sorry, the way we talk when a client asks question or. They have a doubt, so there's an objection or something. And the way we respond to that, the way we listen and respond to that is so natural. So then you just take that optimize it, of course, for LinkedIn, what's gonna make me wanna watch the rest of the video. So start it at a place where that's a bit catchy, but you can build a post around that.

Bridget:

Exactly. And there is something that you have on your LinkedIn profile, and I think it's your tagline, "real unscripted content that's more relevant and more you" and exactly that because it's totally unscripted. You are in this free flow and. As Michelle Griffin said the dark ZOOM. We are exactly in there and we are not getting back to that. And we really should make use of this gold that is sitting in there and repurpose it. As you say, as a post on Instagram or Facebook, or write a blog about it, we just extract it. And it's one more thing that we can show our true. selves that we are right. We are more us or I'm more me more Bridget and you are more Zineb with those kind of things and extracting from a source that show us that we are in a free flow.

Zineb:

Yeah. And hundred percent. I mean, we don't realize the potential of all that. And I would just caveat all this, all that, just to say, this is the real unscripted. This is me telling someone that's, on the fence about video or scared or whatever, or not doing video. And they wanna start doing video quickly and in a way that's relevant. But if someone wants to learn how to do scripted videos, hats off to them, they can learn. I can even recommend, feel free to reach out. I can recommend a few people that do this and that are really good at that. It's just that first of all, for me it's just not my style I might learn. Someday that would be I think it would be amazing, but for someone who wants to start, this is the quickest way. It's already there. You don't have to think about the script. You don't have to think about putting your energy because another thing with video is you have to come in. I have a, one of my besties from LinkedIn that said for video, you have to come in with an energy like this because once the video is out, the energy will be this. So you already have to come in with a lot of energy. Yeah. If not, we bore everyone to. To death. yeah.

Bridget:

so if someone is shy on video, I suppose that zoom calls this unscripted zoom calls is the best way to practice. And are there any tips or tricks that help us to become more confident on video to get into this zone of genius in this high level energy that sooner or later drops or consequences like that. So how can we become more confident and enjoy it actually to be out there. So what's the recipe?

Zineb:

As with a lot of things it's doing right it's doing, because it's very easy to sit back and say, Oh, I did it once. I'm okay. It's the more you do it, the easier it gets. For example, if I don't post, if I skip a day or two and I post a lot more than 99% or more of LinkedIn, if I don't post, I get that little what if you know that little gremlin that starts, kicking in, the little bit of fear, the little bit of that, right? The same thing happens with video. So the more you. The more you're gonna see, first of all, your support network, your people, the they're gonna come and help you. They're gonna come and support you. That's gonna help you also through it. Now you're gonna start getting validation from your target audience. And then slowly. You're gonna stop thinking about, the hair or the, is this okay? Or is the color or not, and then think more about playing the attention game. So how also can you get better at this follow people that actually, engage with their content, learn from people that do video really well. You've got Doug Lawson is a great example. He plays the attention. He's a fantastic example on LinkedIn and on YouTube. We have Alex Sheridan, also a different type of different type of videos, but he's also a great person to follow. We have Chris Boue. I hope I pronounce his last name correctly. So follow all these, all these people that are actually doing video and playing the attention game. So I'm, I'm not talking about. Six minute videos that are super prepared and you've got a whole production team and things are flying, left and rights. And it's so perfect. And all that. That's not what I'm talking about. I'm talking about the playing the attention game, right? Yeah, I get super passionate about this stuff. I'm sorry.

Bridget:

yeah, me too. I mean , when you say playing is attention game, I love that because it's really learning from others. And trying to integrate these learnings into your own way of doing things because you, you have to integrate it because it has to become part of you in order to come across authentically. That's the trick, because if you're just doing something and taking something from someone else, and you're not integrating it, it's not part of you. And then you can damage your brand more and then it helps you. so you really need to live it. And as you say, you have to, also consistently you have to practice, like every day. Take action and action. And yeah, suddenly it's part of your being. Yeah. 100%. Yeah, 100%. Yeah. When it comes to content, because we really wanna get people doing business with us. And refer our businesses to others, and we wanna get invited for our content to speak and guest at other podcasts or shows or being invited as a speaker at a conference. How do we get the content, right? So that it does not sound being forced. And to really get the people excited to work with us and to have us on their podcast, on their shows, how do we get that right.

Zineb:

I think that, that question is like a summary of everything we've spoken about up until now, because there's a lot of us, right? One of the last things that you said is. Not robotic, but we're not inventing something new, it's just us. We do this differently and we have a different layer of us. It's because you are Bridget, I am Z now. So the energies are different. They're right. There's no one is better than the other. Also. Let's say we were doing the same thing, you'd have your own framework. And I would have my own framework, or my own way of doing things. But ultimately we're not, we didn't discover this new pain or this new benefit. That's it's just that you're gonna describe it in a way that I won't, because your type of customer. when you talk to them, when you interview them, when you're engaging with them, they use different words than I do than mine do. So that's, there's, that's the, you part is one of the first steps. It's the you parts. And that comes from doing, finding your ear points of view and all that. But the rest is actually being helpful to the community. Because that helps you be seen. It helps you build relationships collaborations, just like this one. Bridgets and I, I super appreciate, yeah, I super appreciate you inviting me, these things really help. It's a, it's like a win-win well, triple win because we also get a conversation out of it. So it's fantastic. All these things. And of course not overnight. That's one of the things that we we need to understand that it's not over. That's not overnight. yeah.

Bridget:

We underestimate that as an entrepreneur. When we start our businesses, we think like the money's coming in, everything is happening overnight. Your brand is built overnight. Brand building takes a while. And then, once your brand has a certain reputation in the market, then money comes in if you're doing it right. So it all takes some time and we need to have this consistency and also this perseverance. Yeah. That carries us over that time.

Zineb:

And. Yeah. No, I was just gonna add one thing because whenever you know, we talk about perseverance and consistency. There's, when do we say stop? Cuz that's very important. It's I ever since I started my consultancy, I've evolved my business literally changed. Messaging, changed everything. At least. So we need to be okay with, this is what the market is telling me. This is what my clients are telling me. And I think I will be be able to deliver more better here and I'll be happier and I'll make more money here. And to be okay with that. Yeah.

Bridget:

To be okay with letting go of things that don't make sense anymore in that situation. And when the mark is just telling us that they need something in a different way we need to also open up and pivot accordingly. It, it really doesn't make sense to continue going that journey. Just pivoting a little bit, integrating another perspective. A hundred percent.

Zineb:

Absolutely.

Bridget:

Don. All right. Good. yeah. It's really interesting. Now I would like to. Pick up on what we have talked about in the last couple of minutes, because the way you present yourself is a very funny, very humorous way. And you come across very confidently. And it means also that you totally own it. And I see your brilliance shining through your smile and the way of how you connect with your audience is awesome. And that also shows me that you are in your sweet spot. That's what we need to feel when we are on a journey, because if we feel we are in our sweet spot, then that means that we are able to help people because there is resonance. It makes us feel free. It makes us feel inspired and motivated because there are people out there that need exactly that. And we are also thereby in our best version and that makes a strong personal brand. So what is it that makes you so unique. What is your singular thing and what is that people choose exactly you to work with you?

Zineb:

I haven't nailed it a hundred percent ever since the last last batch of customer interviews. Yeah. But there. there's this. And I hope to have this like nailed especially in this last iteration of my business, but there's the lightness of course, there's, the, that I know my stuff. I know my stuff, but there's also that lightness. That's like carefree, a little bit of carefree of scrappiness. Let's just do it. There are a lot of entrepreneurs that, that I work with that are, wait till, I get it all. Perfect. No still talking in those big words, et cetera. So I come. because they let me in. So I'm not forcing myself on on, on this client relationship. So they are more open to me. I come in and I, because I'm not afraid to just share the screen and open up a Google doc and start typing options right in front of them. And I actually had one client that said, you're the first one that actually shows their work. I don't care. I'll just do it, blah, blah, blah, blah. Because the closer I get to. to a version that we can both agree on, where you can see what I have in my head, and I see what's in your head, et cetera. And the faster will go. So this scrappiness I think is one of the, one of the biggest one of the biggest things. And of course I don't force my humor on brands. I don't, but it's funny how I end up attracting founders and entrepreneurs that, we click, at least they need to click my, click with my sense of humor or have a sense of humor of their own. Even if their own brand doesn't necessarily show that.

Bridget:

Wonderful. So what does a strong personal brand mean to you what does it have to have? And I would love from you some helpful advice, how can people build their strong, personal brand and be in their best version. Other than what we have already talked about before. Is there some more helpful advice that you can give us?

Zineb:

Follow you that's for sure. that? That's the easiest advice. yeah. Strong personal brands say. Strong personal brands. That's a very good question. In one, the first thing that comes to mind is do what you say you're gonna do, right? So there's a lot of reputation. There's a lot of while you're building every single relationship that you build, the way you treat them the collaborations, everything, every little. It all makes a difference and it all adds up to that brand. I think even people from four years ago coming back to you because they remembered something that you told them, or how you made them feel. So that's also that's also a big part of it. what is that, we can get a bit meta and talk about, what is that space that you occupy in, in their, in people's minds? When I think for example of processes there's one person shout out to edit it. One person that comes to mind when I think of Strategy. There's one person that comes to mind when I think of copywriters there's 2, 3, 4 people that come to mind. So also, like how, what space are you occupying in people's in people's minds and make sure it's for the right space for you, right? yeah, exactly.

Bridget:

Like being top of mind means having great brand awareness in someone else's sphere. And that's what you wanna be. I mean, you can't be to everyone, of course, because we serve certain kind of people that resonate with us and that want our products and our services and so we should really focus on that. Great. Thank you so much Zineb there is one question I would like to ask you it's an experience or a learning, a setback that was really important for you going forward and in hindsight offered a great opportunity for you, something that shaped you and continues to shape you. Would you like to talk about something like that?

Zineb:

Sure. Absolutely. One is a pretty recent one. The pandemic yeah. And I'm not thankful for that at all. That's not, that's not what I'm trying to say, but because of that, I was able to really double down on LinkedIn and meet all these wonderful people and grow my business, worldwide outside of Spain et cetera. But when COVID hit, I literally lost 80% of my revenue from one day to the next. So that, I freaked out and then. I took a few days and then I said, let's go sleeves up. Let's go. What do we have to do? And I turned to LinkedIn, I turned to my existing network. I started learning, I started building relationships. I started every single piece of like content or things that I had built that were useful to other entrepreneurs offline. Also I started to offer to do it even for. Just to collaborate with other other entities and meet new people and et cetera. And that's how I started. That's how I started on LinkedIn apart from, in addition to also learning the tool and making all sorts of mistakes and on LinkedIn and learning. But yeah, it's

Bridget:

yeah, beautiful. There's a silver lining in everything, and also for me COVID was really, I think actually good thing. I found a new Bridget, a new way of doing things, a new way of working and using LinkedIn, it's also for me, that go to social media platform because I find like-minded people. I connect with people. I can do my business without LinkedIn it would be hard for me to reach out to, especially that clientelle that I'm serving. Yeah. All right. Amazing. Yeah, good. We are almost at the end of our show Zineb and I would like to do rapid fire terms with you. So kind of a word rap. are you ready for that?

Zineb:

I am ready. Bring it on, Bridget.

Bridget:

The first one is video.

Zineb:

Yourself. I would say being yourself

Bridget:

pitching

Zineb:

boring. most of them are boring. Yeah.

Bridget:

are some highlights in between, I suppose. yeah. Repurposing

Zineb:

game changer. Absolute. Okay.

Bridget:

Women empowerment.

Zineb:

Yes. Yes. And then human empowerment.

Bridget:

Good. T-shirts

Zineb:

I gotta love them. I'm like a walking billboard. I'm a walking billboard.

Bridget:

I love that. I'm a walking billboard. Good. And last but not east brands.

Zineb:

It's important when you start, it won't feel like it is because you don't doesn't have any meaning, but it's important. It's important. Yeah.

Bridget:

Okay. Good Zineb. All right. Where can listeners find you if they wanna get in touch with you?

Zineb:

If I am online, I am most probably on LinkedIn. So please feel free to reach out if you have any questions about the episode or anything related to the stuff that I can talk about. Please feel free to reach out. I will

Bridget:

put that into the show notes. And also the program that you have mentioned that a Vinci program, so we will resolve yes. Okay. Wonderful. Okay. Zineb , thank you so much for being my guest on BrandsTalk today. And it was really a pleasure being in conversation with you and learning. Yeah, how we can give future buyers a freaking odd reason to choose us. Thank you so much, Zineb.

Zineb:

Thank you, Bridget. Thank you.

Bridget:

brilliant.