BrandsTalk

What’s the personality of your brand? w /Susan K Younger

• Brigitte Bojkowszky

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Regardless of whether you are a product, a service, an experience, a cause, a country, a company, or a human being, everything can be branded, and therefore everything and everyone has a personality. 

So what’s the personality of your brand❓

I’m discussing this with the incredible Susan, Relationship Architect and C-Suite Network thought leader.

Since this is such a broad topic, I’ll give you an idea of what we are going to cover:

  • Susan’s personal brand story and how branding has influenced her as she evolved her career
  • How to create a framework for both to be distinctive as brands, department stores and vendor shops (shop-in-shop concept)
  • The competition on shelves: marketer brands vs private labels/house brands
  • How has that changed: product placement in stores vs product placement online
  • What’s important specifically for personal brands to stand out

Susan K Younger, Relationship Architect and C-Suite Network thought leader works with business leaders who have been cracked open by life, looking to make changes in the business to build their future success with ease. Susan combines her unique expertise in architecture, retail management, and consulting with scientifically validated methodology and tools. Simple conversations become game changers when they understand how to build connections and relationships on the values of the team, clients, or potential employees they are engaged with at any time. With experience few leaders acquire, and a life well lived, she helps unpack difficult conversations using personality science, with high tech and high touch.  In her architectural career she led teams building & renovating department stores including Macy’s and Bloomingdale’s and as a consultant to Sephora, CallisonRTKL, GENPACT, & others. She has worked with B.A.N.K.™ personality profiling methodology since 2015 and Codebreakers Technologies AI tools, technology, training, and coaching programs. Her book, Simple Living, Simple Food: Life Lessons Learned Dining with Family & Friends was published in 2013. She has been a contributing author to five other books.

Watch us Live: 📹https://youtu.be/bkuhVvkSKDA 

Get in touch with Susan K. Younger:

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist