Beyond Words: The Impact of Facial Expressions on Branding w/ Joseph McGuire

July 18, 2023 Brigitte Bojkowszky Season 11 Episode 115
Beyond Words: The Impact of Facial Expressions on Branding w/ Joseph McGuire
Show Notes

🌟Every face tells a story – if you know how to read it🌟

Joseph McGuire, known for his expertise in online communication skills training and building exceptional relationships, shares valuable insights to help entrepreneurs and brand leaders unlock their true potential. He emphasizes the profound impact of appearance, expressions, gestures, presence, and tone of voice on audience perception.

Get ready for thought-provoking discussions and gain practical strategies to enhance your personal brand, establish a strong executive presence, and connect authentically with your target audience.

Join us as we explore the following intriguing questions:

  • Why are others likely to trust us so quickly if we smile and show our hands?
  • Why is it so important in establishing confidence in others that our facial expressions, gestures, and tone of voice are congruent?
  • What are brand leaders missing by not reading and understanding the facial signs shown by their audience – especially their employees?
  • How can entrepreneurs utilize their facial expressions and body language to enhance their personal brand and establish a strong executive presence?
  • How can entrepreneurs leverage facial analysis and communication skills training to create a memorable and authentic brand image that resonates with their target audience?
  • What are some common misconceptions about facial analysis and how can understanding these nuances help entrepreneurs and executives in building exceptional relationships?


Joseph has taught the ancient Chinese skill of Face Reading (Mien Shiang), and Body Language since 1985. In recent years he has added skills from the fields of negotiation, interrogation, and elicitation. His primary focus has been on assisting clients with C-level interviewing, Negotiation, Executive Communication and Presence, Client Profiling, and Sales Team Communication Skills. He has worked with clients in Pharma, Aviation, TV, and Financial Services, etc.. He has  developed a proprietary Behavioural Negotiation Programme for business leaders. This provides an in-depth understanding of their communication patterns and presentation and how they’re perceived, detailed insights into the behavioral patterns of their counterparts, and real-time assistance in reading the room. 

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