BrandsTalk

Podcurious or Reluctant Brander? Navigating Podcasting's Role in Elevating Brands and Business Growth w/ Megan Dougherty

June 18, 2024 Dr. Brigitte Bojkowszky Season 14 Episode 143
Podcurious or Reluctant Brander? Navigating Podcasting's Role in Elevating Brands and Business Growth w/ Megan Dougherty
BrandsTalk
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BrandsTalk
Podcurious or Reluctant Brander? Navigating Podcasting's Role in Elevating Brands and Business Growth w/ Megan Dougherty
Jun 18, 2024 Season 14 Episode 143
Dr. Brigitte Bojkowszky

Are you finding it challenging to differentiate your brand amidst the competitive business landscape, particularly in the realm of strategic brand communication?

Delve into the intricacies of strategic brand communication with Megan Dougherty, a digital marketing strategist and co-founder of One Stone Creative, as we navigate the transformative power of podcasting. Discover how strategic podcasting can serve as a powerful tool for networking and brand growth within the competitive business landscape. Gain insights into seamlessly integrating podcasting into your corporate communication strategy, ensuring your brand stands out amidst the competition.

Explore the vital components of authenticity and storytelling in podcasting, essential for captivating and engaging your audience in today's digital era of brand communication. Learn invaluable techniques for measuring the true success and engagement of your business podcast, transcending mere download metrics.

Join us as Megan shares her journey and evolution in the realm of digital marketing, unveiling the strategic insights behind One Stone Creative's innovative approach to podcasting. Leave equipped with practical advice and actionable strategies tailored specifically for enhancing your brand's communication efforts through the power of podcasting.

 Time markers:

02:31 Megan’s Journey and Evolution
03:34 Strategic Use of Podcasting
06:53 Integrating Podcasting into Business Strategy
14:59 Authenticity in Podcasting
23:03 Measuring Success and Engagement
24:52 The Story Behind One Stone Creative
35:48 Practical Advice for Business Podcasting


Get in touch with Megan Dougherty:
Websites:

LinkedIn: 

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Show Notes

Are you finding it challenging to differentiate your brand amidst the competitive business landscape, particularly in the realm of strategic brand communication?

Delve into the intricacies of strategic brand communication with Megan Dougherty, a digital marketing strategist and co-founder of One Stone Creative, as we navigate the transformative power of podcasting. Discover how strategic podcasting can serve as a powerful tool for networking and brand growth within the competitive business landscape. Gain insights into seamlessly integrating podcasting into your corporate communication strategy, ensuring your brand stands out amidst the competition.

Explore the vital components of authenticity and storytelling in podcasting, essential for captivating and engaging your audience in today's digital era of brand communication. Learn invaluable techniques for measuring the true success and engagement of your business podcast, transcending mere download metrics.

Join us as Megan shares her journey and evolution in the realm of digital marketing, unveiling the strategic insights behind One Stone Creative's innovative approach to podcasting. Leave equipped with practical advice and actionable strategies tailored specifically for enhancing your brand's communication efforts through the power of podcasting.

 Time markers:

02:31 Megan’s Journey and Evolution
03:34 Strategic Use of Podcasting
06:53 Integrating Podcasting into Business Strategy
14:59 Authenticity in Podcasting
23:03 Measuring Success and Engagement
24:52 The Story Behind One Stone Creative
35:48 Practical Advice for Business Podcasting


Get in touch with Megan Dougherty:
Websites:

LinkedIn: 

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist