BrandsTalk

From Mic to Screen: Transforming Your Podcast Brand with YouTube w/ Rayna Rokicki

Dr. Brigitte Bojkowszky Season 14 Episode 145

Are you ready to transform your podcast into a thriving business while keeping the passion of a hobbyist?

Dive into this enlightening conversation with Rayna Rokicki, a seasoned podcast growth coach and YouTube producer, as she shares invaluable insights on leveraging organic marketing strategies to amplify your podcast brand.

– Discover Rayna's journey from a teacher to a podcast growth maestro and how her teaching skills translated into the digital realm of podcasting and YouTube. 

– Learn why treating your podcast like a business and loving it like a hobby is the secret sauce to success. 

- Uncover practical tips on using podcasts to develop your business, build brand awareness, and intimately connect with your ideal listeners. 

- Explore effective organic marketing strategies that transcend traditional SEO, including how to master your podcast title and cover art for optimal discoverability. 

- Get insider recommendations on how to grow your personal brand and establish authority as a solopreneur or face of a brand through strategic podcast content. 

- Rayna reveals common pitfalls in podcasting and offers strategies for audience engagement and content optimization to ensure your podcast not only survives but thrives.

 - Finally, Rayna introduces her podcasts, providing audiences with further resources to explore.

Time markers:

02:01 Transitioning Careers and Finding Passion
03:50 Business Development and Podcasting
07:05 Mastering Organic Marketing for Podcasts
11:33 Personal Branding and Podcast Growth Strategies
18:09 Leveraging YouTube to Amplify Podcasts
22:06 Avoiding Common Podcasting Pitfalls

Rayna is a Podcast Growth Coach and Podcast/YouTube Producer with over 3 years of experience in the podcasting space.  She focuses on organic marketing strategies to help you grow your podcast like a business but love it like a hobby.  She is also the host of the podcast, You Betcha She Did! which features business tips to help you elevate your voice, grow your brand, and earn your worth. 


Get in touch with Rayna Rokicki:

Get in touch with Brigitte Bojkowszky:

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