BrandsTalk
BrandsTalk is a captivating podcast hosted by Brigitte Bojkowszky, dedicated to unraveling the secrets behind successful brands. Through thought-provoking conversations with thought leaders, CEOs, entrepreneurs, and experts, this podcast unveils the stories, strategies, and firsthand insights that have propelled these individuals and their brands to new heights. With a focus on authenticity, brilliance, and market leadership, BrandsTalk provides a platform for guests to share their experiences and inspire listeners. Join Brigitte as she dives deep into the world of brands, offering valuable lessons and practical advice for entrepreneurs and business professionals alike. Tune in to BrandsTalk and discover the power of brand storytelling.
BrandsTalk
From Mic to Screen: Transforming Your Podcast Brand with YouTube w/ Rayna Rokicki
Are you ready to transform your podcast into a thriving business while keeping the passion of a hobbyist?
Dive into this enlightening conversation with Rayna Rokicki, a seasoned podcast growth coach and YouTube producer, as she shares invaluable insights on leveraging organic marketing strategies to amplify your podcast brand.
– Discover Rayna's journey from a teacher to a podcast growth maestro and how her teaching skills translated into the digital realm of podcasting and YouTube.
– Learn why treating your podcast like a business and loving it like a hobby is the secret sauce to success.
- Uncover practical tips on using podcasts to develop your business, build brand awareness, and intimately connect with your ideal listeners.
- Explore effective organic marketing strategies that transcend traditional SEO, including how to master your podcast title and cover art for optimal discoverability.
- Get insider recommendations on how to grow your personal brand and establish authority as a solopreneur or face of a brand through strategic podcast content.
- Rayna reveals common pitfalls in podcasting and offers strategies for audience engagement and content optimization to ensure your podcast not only survives but thrives.
- Finally, Rayna introduces her podcasts, providing audiences with further resources to explore.
Time markers:
02:01 Transitioning Careers and Finding Passion
03:50 Business Development and Podcasting
07:05 Mastering Organic Marketing for Podcasts
11:33 Personal Branding and Podcast Growth Strategies
18:09 Leveraging YouTube to Amplify Podcasts
22:06 Avoiding Common Podcasting Pitfalls
Rayna is a Podcast Growth Coach and Podcast/YouTube Producer with over 3 years of experience in the podcasting space. She focuses on organic marketing strategies to help you grow your podcast like a business but love it like a hobby. She is also the host of the podcast, You Betcha She Did! which features business tips to help you elevate your voice, grow your brand, and earn your worth.
Get in touch with Rayna Rokicki:
- Website = https://ladiesfirstdigitalmedia.com/
- LinkedIn = https://www.linkedin.com/in/raynarokicki/
- Instagram @ladiesfirstdigitalmediaco and @youbetchashedid
Get in touch with Brigitte Bojkowszky:
- Website BridgetBrands: https://www.bridgetbrands.com
- LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
- Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
- Facebook: https://www.facebook.com/BridgetBrands
- Facebook: https://www.facebook.com/brigitte.bojkowszky
- Instagram: https://www.instagram.com/bridgetbrands
- X: https://twitter.com/BridgetBrands
- YouTube: https://www.youtube.com/@bridgetbrands
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist