BrandsTalk
BrandsTalk is a captivating podcast hosted by Brigitte Bojkowszky, dedicated to unraveling the secrets behind successful brands. Through thought-provoking conversations with thought leaders, CEOs, entrepreneurs, and experts, this podcast unveils the stories, strategies, and firsthand insights that have propelled these individuals and their brands to new heights. With a focus on authenticity, brilliance, and market leadership, BrandsTalk provides a platform for guests to share their experiences and inspire listeners. Join Brigitte as she dives deep into the world of brands, offering valuable lessons and practical advice for entrepreneurs and business professionals alike. Tune in to BrandsTalk and discover the power of brand storytelling.
BrandsTalk
The Evolution of Brand Identity: A Publishing Perspective w/ Susan Friedmann
Are you a solopreneur or author struggling to make your mark in a crowded market?
Discover the secrets of branding and niche marketing with Susan Friedmann, a seasoned solopreneur coach, and publishing powerhouse. In this episode, Susan shares invaluable insights from her 30-plus years of experience, helping you to stand out, attract your ideal audience, and build a successful brand.
Dive into a conversation that covers the journey from generalist to specialist, the power of niche markets, and how to become a recognized authority in your field.
- The Evolution of Brand Identity: Learn how your personal and professional life can influence the evolution of your brand.
– The Niche Marketing Strategy: Uncover the advantages of narrowing down your audience and why aiming to appeal to 'everyone' can dilute your brand's impact.
- Branding and Book Publishing: Discover the pivotal role of branding in book publishing and how it can elevate your position as an expert.
- Authenticity in Branding: Understand why authenticity and passion are critical to developing a compelling brand story.
Join us as Susan Friedmann reveals how focusing on a niche, leveraging your unique experiences, and embodying your brand with authenticity can transform your approach to marketing and branding.
Whether you're looking to publish your non-fiction book or redefine your brand's identity, this episode is packed with actionable advice to help you achieve your goals.
Time markers:
00:00 The Evolution of Brand Identity
03:11 The Niche Marketing Strategy
10:51 Branding and Book Publishing
33:16 Authenticity in Branding
Watch us on: https://youtu.be/I15X8Gm8Ds4
Get in touch with Susan Friedmann:
- https://avivapubs.com
- https://bookmarketingmentors.com
- http://BookMarketingBrainstorm.com
- LinkedIn: www.linkedin.com/in/susanfriedmann
Get in touch with Brigitte Bojkowszky:
- Website BridgetBrands: https://www.bridgetbrands.com
- LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
- Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
- Facebook: https://www.facebook.com/BridgetBrands
- Facebook: https://www.facebook.com/brigitte.bojkowszky
- Instagram: https://www.instagram.com/bridgetbrands
- X: https://twitter.com/BridgetBrands
- YouTube: https://www.youtube.com/@bridgetbrands
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist