BrandsTalk

Executive Branding w/ Brigitte Bojkowszky

• Dr. Brigitte Bojkowszky • Season 147 • Episode 14

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Do you want to transform your executive presence and elevate your career? 

Then this episode is for you! I had the pleasure of being a guest on Justin Lynch's podcast, Boring to Badass, where we delve deep into the nuances of executive branding. 

Here’s what we discuss in this episode: 

  • The significance of leadership branding and how it differs from personal and entrepreneurial branding. 
  • The three key pillars of leadership branding: how you act (gravitas), how you communicate, and your appearance. 
  • The benefits of intentionally crafting your leadership brand and the positive impact it can have on your organization. 
  • Common challenges you might face when building your executive brand and how to overcome them, including balancing authenticity with professional expectations and managing imposter syndrome. 
  • Practical tips on leveraging your executive brand to open new career opportunities and expand your professional network. 
  • Why not branding yourself isn't an option—if you don't define your own brand, others will do it for you. 

Tune in to learn actionable strategies and gain valuable insights into creating a powerful and authentic executive brand.

Time Markers:

01:53 The Importance of Leadership Branding
06:23 Differences Between Leadership and Entrepreneurial Branding
12:35 The Three Pillars of Leadership Branding
23:17 The Role of Marketing in Executive Branding
25:37 Challenges in Building an Executive Brand
31:58 Leveraging Your Executive Brand for Career Advancement
35:44 Conclusion and Final Thoughts

Connect with Justin Lynch: 

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist