BrandsTalk

Bridging Cultures: Mastering Middle Eastern Business Etiquette for Brands w/ Taqua Malik

Dr. Brigitte Bojkowszky Season 14 Episode 148

Wondering how to successfully navigate business in the Middle East while respecting its rich cultural heritage? 

In this episode, I had a fascinating conversation with Taqua Malik, founder of FreedomVisory, a boutique e-commerce agency, about the nuances of Middle Eastern business etiquette. 

Key Takeaways: 

- Introduction to Taqua Malik and FreedomVisory

- Importance of cultural sensitivity in business 

- Effective communication in the Middle East 

·       Verbal and non-verbal cues 

·       High context vs. low context communication 

- Building trust and relationships 

·       Investment in personal connections 

·       The role of family and community 

- Branding strategies and successful examples 

·       Ramadan campaigns 

·       Desert safari marketing 

- Future trends and technology integration 

·       Adopting digital solutions 

·       Balancing tradition with modernity 

- The Souk Secrets: 

·       Do’s and Don’ts 

·       Hospitality is key 

·       Respect for hierarchy 

·       Cultural inclusivity 

Don’t miss out on diving deeper into the world of Middle Eastern business culture and learning how you can make your brand succeed in this vibrant region. 

Get in touch with Taqua Malik:

Time Markers:

00:00 Introduction to Taqua Malik
04:59 Effective Communication in the Middle East
12:40 Building Trust and Relationships
26:02 Future Trends and Technology
34:21 Souk Secrets: Tips for Business Etiquette
41:43 Quick Word Wrap and Conclusion

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist