BrandsTalk
BrandsTalk is a captivating podcast hosted by Brigitte Bojkowszky, dedicated to unraveling the secrets behind successful brands. Through thought-provoking conversations with thought leaders, CEOs, entrepreneurs, and experts, this podcast unveils the stories, strategies, and firsthand insights that have propelled these individuals and their brands to new heights. With a focus on authenticity, brilliance, and market leadership, BrandsTalk provides a platform for guests to share their experiences and inspire listeners. Join Brigitte as she dives deep into the world of brands, offering valuable lessons and practical advice for entrepreneurs and business professionals alike. Tune in to BrandsTalk and discover the power of brand storytelling.
BrandsTalk
Designing Brands That Connect: How Visuals Drive Brand Loyalty and Engagement w/ Justin Lynch
The Multifaceted World of Graphic Design with Justin Lynch
Justin Lynch, a seasoned graphic designer with over 13 years of experience, shares his extensive knowledge from working in various roles such as an internal designer, freelancer, and embedded designer at agencies.
Recognized by the American Marketing Association of Houston with two Crystal Awards, Justin provides insights into the challenges and unique perspectives each role offers on branding and design choices.
He highlights the importance of understanding your audience, simplifying design, ensuring brand authenticity, and leveraging modern tools like AI.
He also discusses his transition to starting his own design agency and the significant lessons learned from award-winning projects.
02:04 Diverse Roles in Design
02:35 Challenges in Design Approval
05:44 Influence and Perception in Design
08:20 Starting a Design Agency
11:45 Design and Brand Perception
18:17 Impactful Design Elements
23:55 Authenticity in Brand Design
25:11 Chick-fil-A's Brand Consistency
27:24 Common Pitfalls in Branding
31:14 The Role of AI in Modern Branding
36:06 Award-Winning Design Strategies
37:56 Tips for Small Businesses on Strategic Design
watch us on: https://youtu.be/M7TUPEU5K5M
Get in touch with Justin Lynch:
- Website: www.avlier.com
- LinkedIn: www.linkedin.com/in/justinmlynch
- https://www.avlier.com/writing-effective-design-briefs/
Get in touch with Brigitte Bojkowszky:
- Website BridgetBrands: https://www.bridgetbrands.com
- LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
- Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
- Facebook: https://www.facebook.com/BridgetBrands
- Facebook: https://www.facebook.com/brigitte.bojkowszky
- Instagram: https://www.instagram.com/bridgetbrands
- X: https://twitter.com/BridgetBrands
- YouTube: https://www.youtube.com/@bridgetbrands
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist