BrandsTalk

Unfiltered Branding: The Power of Speaking Out, Not Fitting In w / Beth Anne Campbell

• Dr. Brigitte Bojkowszky • Season 16 • Episode 160

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Ever feel like your brand is polished but not really you?
Are you tired of trying to fit into the “professional” mold while your real voice remains unheard?

In this unapologetic, empowering episode, I sit down with Beth Anne Campbell, a former corporate powerhouse turned award-winning author and live podcaster, to talk about the messy, raw, and real side of branding.

Beth shares how shedding her corporate persona helped her build a magnetic brand rooted in authenticity, truth-telling, and the courage to speak out. Her bold approach challenges the status quo of what “professional branding” looks like and invites you to own your truth in the process.

In this episode, you’ll discover:

  • Why filtered branding kills connection—and how to get real
  • The powerful role mindset plays in personal and leadership branding
  • How “facts vs. stories” can change your emotional response—and your brand voice
  • The surprising link between corporate trauma and your current brand fears
  • Beth’s top mindset hack for staying grounded and visible
  • Why embracing discomfort is essential for brand growth
  • How humor and honesty make your brand unforgettable
  • What it means to build a brand that ditches approval and demands impact

If you're ready to ditch the BS, speak up, and build a brand that’s unapologetically YOU, this episode is your permission slip.

Get in touch with Beth Anne Campbell:

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist