BrandsTalk

Employer Branding Isn’t HR’s Job—It’s Leadership’s Responsibility w/ Sue MacArthur

Dr. Brigitte Bojkowszky Season 16 Episode 161

Are you struggling to attract top talent or wondering how to improve your company’s reputation as an employer? 

In this episode, I interview Sue MacArthur, President of Strategic Talent Management, to explore the critical aspects of employer branding and its impact on overall brand success. Sue shares valuable insights from her extensive experience in HR and leadership, offering actionable advice for both startups and established companies. 

Time markers:

00:34 Meet Sue MacArthur

01:40 The Importance of Employer Branding

02:31 Leadership's Role in Employer Branding

02:39 Real-Life Examples of Employer Branding

09:48 Employee Feedback and Its Impact

12:11 Generational Differences in the Workplace

20:30 Challenges in Startups and Employer Branding

27:06 Sue's New Podcast and Personal Branding

 

Get in touch with Sue MacArthur

www.strategictalentmanagement.com

www.linkedin.com/in/suemacarthur

Get in touch with Brigitte Bojkowszky:

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist