BrandsTalk
BrandsTalk is a captivating podcast hosted by Brigitte Bojkowszky, dedicated to unraveling the secrets behind successful brands. Through thought-provoking conversations with thought leaders, CEOs, entrepreneurs, and experts, this podcast unveils the stories, strategies, and firsthand insights that have propelled these individuals and their brands to new heights. With a focus on authenticity, brilliance, and market leadership, BrandsTalk provides a platform for guests to share their experiences and inspire listeners. Join Brigitte as she dives deep into the world of brands, offering valuable lessons and practical advice for entrepreneurs and business professionals alike. Tune in to BrandsTalk and discover the power of brand storytelling.
BrandsTalk
Connecting Brands with Consumers through Digital and Live Experiences w/Hannes Kläger
It is all about the power of brands in the cosmetics sector! My guest Hannes Kläger provides us deep insight in his brand journey at L’Oreal.
Hannes talks about how Covid has been changing consumer behavior with regards to cosmetics. How he had to pivot branding strategies and the managing of brands accordingly. AND what the “new normal” is going to be like in the cosmetics sector.
He discusses how he sets up his brands’ communication strategy in order to better emotionally connect with customers! He also elaborates on the practice of “Global Brand/Local Touch”. Moreover, he explains how L’Oreal adds value to their brands in terms of sustainability, which has become a top priority.
Lastly, we also discuss L’Oreal’s yearly global brandstorming competition!
Tune in! It’s really an exiting topic! Don’t miss it!
About Hannes Kläger:
Hannes Kläger has been with L’Oréal since 2013. As a brand business leader Hannes Kläger launched the brand NYX Professional Makeup in the Austrian market and managed the repositioning of the brand PUMA Fragrances in Germany.
In May this year he has become the Business & Change Leader for the Makeup category in the Consumer Products Division of L’Oréal in Vienna, steering the merge of the German and Austrian SBU “Makeup”. In this „makeup unit“ he signs responsible for the brands Maybeline New York, L’Oréal Paris, NYX Professional Makeup, and essie.
Hannes Kläger is a CEMS Master Graduate in Int’l Management ESADE Business School, Barcelona, and earned a Master in Management at Ivey Business School in Canada.
Connecting brands with consumers through digital and live experiences is his profession as a brand strategist. He leads to empower and loves talent development. When he is out of office, he is a photography enthusiast, a passionate singer/songwriter and foodie.
https://www.linkedin.com/in/hannesklaeger/
insta@hisurbannature
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Brigitte Bojkowszky, host and producer of BrandsTalk at brandfit
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